A Study On The Factors Characterizing Willingness To Conserve Energy Among Urbanites
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Abstract
This study attempts to analyse the willingness to conserve electricity among urbanites of Bhopal city in central
India. Willingness to conserve electricity is one of the core aspects of adopting a sustainable and energy-efficient
lifestyle. Five hundred and fifty (n=550) energy-sufficient households having valid electricity meters were
surveyed from different locations in Bhopal city. Data on energy conservation behaviour were analysed using
binary logistic regression. Findings suggest that energy conservation willingness was higher among individuals
who were educated, had high power and fuel expenditure with larger house space and size, with a high degree of
interaction about energy conservation in the neighbourhood, demonstrating higher orientation of individual values,
greater belief for energy conversation, higher subjective norms, sharper energy conservation attitude, higher
perceived behaviour control and stronger behaviour intention. Psycho-social factors outweigh the socio-economic
factors in predicting the willingness to conserve electricity. Policy implications of the findings have been discussed
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Article Details
Energy Conservation Behaviour, Energy-Efficiency, Households
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