The Function of Social Media in the Lives of Today's Young Adults
Main Article Content
Article Sidebar
Abstract
In today's digital world, social media, and particularly social network sites, have become a divisive intersection
where the majority of the population projects their preconceived notions without any deliberate intent to
understand the entire context of a situation. This has the effect of creating a polarising environment. While
one half of the story can be explained by all good things such as expanding geographies, breaking cages, patron
engagement, and social uprising in areas where there are hindrances by the society but on a broader level has
placed social media tool as on a higher stratum, the other half of the story can be visualised on an individual
level where influencers, viewers, news promoters, followers, and members of virtual communities where
social media has an ascendancy for leveraging the amplificatio The exponential growth in the use of social
networking sites (SNS) among millennials over the past few years raises the question of whether or not
millennials become more narcissistic as a result of their use of social media, which would have implications
for both their personal and professional lives. Measures of the NPI-16 and the NPI-40 can provide a researcher
with aspects of the theory that are mutually exclusive, but they cannot prove an interrelationship with an
external stimulus that moulds, influences, and participates in the personality development of an individual over
the course of some period of time. The psychographic profile of the respondents was mapped with their intake
of social media and their narcissistic behaviour through the use of a descriptive study that was cross-sectional
in nature. This study investigates the fundamental characteristics of narcissism, including Authority,
Exhibitionism, Exploitativeness, Superiority, and Entitlement, as well as the interrelationships between these
characteristics.
How to Cite
Article Details
Social media, Narcissism, Millennials
Is Facebook linked to selfishness? Investigating the
relationships among social media use, empathy, and
narcissism. Social Networking, 3(03), 150.
Al‐Saggaf, Y., & MacCulloch, R. (2018, December 13–
16). Phubbing: How Frequent? Who is Phubbed? In
Which Situation? And Using Which Apps? Proceedings
of the Thirty Ninth International Conference on
Information Systems (ICIS), San Francisco, 1–9.
AISNET.
American Psychiatric Association. (1996). APA (1994).
Diagnostic and statistical manual of mental disorders, 4.
Ames, D. R., Rose, P., & Anderson, C. P. (2006). The NPI16 as a short measure of narcissism. Journal of Research
in Personality, 40, 440-450.
Bachmann, A., Becker, A., Buerckner, D., Hilker,
M., Kock, F., Lehmann, M., … Funk, B. (2011). Online
peer‐to‐peer lending‐a literature review.Journal of
Internet Banking and Commerce, 16(2), 1.
Blair, C. A., Helland, K., and Walton, W. (2017). Leaders
behaving badly: the relationship between narcissism and
unethical leadership behavior. Leadersh. Organ. Dev. J.
38, 333–346. doi: 10.1108/LODJ-09-2015-0209
Blair, C. A., Hoffman, B. J., and Helland, K. (2008).
Narcissism and manager effectiveness: An empirical
examination of the dark side. Hum. Perform. 21, 254–
276. doi: 10.1080/08959280802137705
Campbell, W. K., Hoffman, B. J., Campbell, S. M., and
Marchisio, G. (2011). Narcissism in organizational
contexts. Hum. Resour. Manag. Rev. 21, 268–284.
Campbell, W. K., Rudich, E., & Sedikides, C. (2002).
Narcissism, self-esteem, and the positivity of selfviews:
Two portraits of self-love. Personality & Social
Psychology Bulletin, 28, 358–368.
Campbell, W.K., Hoffman, B.J., Campbell, S.M. and
Marchisio, G. (2010), “Narcissism in organizational
contexts”, Human Resource Management Review, Vol.
21 No. 4, pp. 268-284.
Carpenter, C. J. (2012). Narcissism on Facebook: Selfpromotional and antisocial behaviour. Personality and
Individual Differences, 52, 482–486.
Duggan, M., & Smith, A. (2013). Cell internet use 2013.
Washington, DC: PewResearchCenter.
Duggan, M., & Smith, A. (2013, December 30). Social
media update 2013. Retrieved November 20, 2019, from
Pew Research Internet Project website:
http://www.pewinternet.org/2013/12/30/ social-mediaupdate-2013/
Emmons, R. A. (1987). Narcissism: Theory and
measurement. Journal of Personality and Social
Psychology, 52(1), 11-17.
Fernando, J. (1998). The etiology of narcissistic personality
disorder. Psychoanalytical Study of the Child, 53, 141-
158.
Gabriel, M. T., Critelli, J. W., & Ee, J. S. (1994).
Narcissistic illusions in self-evaluations of intelligence
and attractiveness. Journal of Personality, 62, 143–155.
Judge, K. S., Menne, H. L., & Whitlatch, C. J. (2009). Stress
process model for individuals with dementia. The
Gerontologist, 50(3), 294-302.
Judge, T.A., LePine, J.A. and Rich, B.L. (2006), “Loving
yourself abundantly: relationship of the narcissistic
personality to self- and other perceptions of workplace,
deviance, leadership, and task and contextual
performance”, Journal of Applied Psychology, Vol. 91,
pp. 762-76.
Kets de Vries„ M. F. R., and Miller, D. (1985). Narcissism
and leadership: an object relations perspective. Hum.
Relat. 38, 583–601. doi: 10.1177/ 1872678503800600
Morf, C. C., & Rhodewalt, F. (2001). Unraveling the
paradoxes of narcissism: A dynamic self-regulatory
processing model. Psychological Inquiry, 12, 177–196.
Mount, M., Ilies, R., & Johnson, E. (2006). Relationship of
personality traits and counterproductive work
behaviors: The mediating the effects of job satisfaction.
Personnel Psychology, 59, 591–622.
Obar, J. A., & Wildman, S. S. (2015). Social media
definition and the governance challenge-an introduction
to the special issue. Obar, JA and Wildman, S.(2015).
Social media definition and the governance challenge:
An introduction to the special issue.
Telecommunications policy, 39(9), 745-750.
Ones, D. S., Dilchert, S., Viswesvaran, C., & Judge, T. A.
(2007). In support of personality assessment in
organizational settings. Personnel Psychology, 60, 995–
1027.
Ott, Adrian (November 2010) How Social Media Has
Changed the Workplace (Study), Fast Company.
Panek, E., Nardis, Y., & Konrath, S. (2013). Mirror or
megaphone? How relationships between narcissism and
social networking site use differ on Facebook and
Twitter. Computers in Human Behavior, 29(5), 2004–
2012.
Przybylski, A. K., & Weinstein, N. (2013). Can you connect
with me now? How the presence of mobile
communication technology influences face-to-face
conversation quality. Journal of Social and Personal
Relationships, 30(3), 237-246.
Raskin, R., & Terry, H. (1988). A principal-components
analysis of the Narcissistic Personality Inventory and
further evidence of its construct validity. Journal of
Personality and Social Psychology,
Roberts, J. A., & David, M. E. (2016). My life has become
a major distraction from my cell phone: Partner phubbing
and relationship satisfaction among romantic partners.
Computers in human behavior, 54, 134-141.
Statista (2019), “Statista web site”Social media usage in
India - Statistics & Facts , published by Statista Research
Department (2019), retrieved from
ttps://www.statista.com/topics/5113/social-media-usagein-india/,(accessed 14 December 2019).
Twenge, J. M., & Foster, J. D. (2010). Birth cohort increases
in narcissistic personality traits among American
college students, 1982–2009. Social Psychological and
Personality Science, 1(1), 99-106.
Twenge, J. M., and Foster, J. D. (2010). Birth cohort
increases in narcissistic personality traits among
American college students, 1982-2009. Soc. Psychol.
Pers. Sci. 1, 99–106. doi: 10.1177/1948550609355719
Zickuhr, K., & Smith, A. (2012). Digital differences. 2012.
URL: http://www. pewinternet.
org/Reports/2012/Digital-differences. aspx [accessed
2019-09-13