Factors Influencing Consumer Purchasing Behavior Regarding Luxury Brands
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Published
Feb 17, 2024
Vimalnath V
Gururaj Phatak
Pushpa Honga
Vishal Kumar R
Varsha Agarwal
Guruprasad Ramakrishna Naik
Abstract
The luxury market in India is undergoing rapid growth, driven by enriched earning salary and profits in both
urban and rural areas, a young demographic advantage, heightened visibility in retail, advertising, and greater
consumer exposure. Factors such as fashion, lifestyle, social value, and the willingness to spend are
influencing modern shoppers to purchase luxury brands to fulfil their psychological needs and boost their
self-esteem. Owning luxury merchandise has become a statement of one's essence. This research aimed to
delve into the complex dynamics of consumer purchasing behavior (CPB) in relation to luxury branded
products. The study utilized several factors, including Materialism, Price-Quality considerations, Social
Status aspirations, and Brand Trust, as independent variables, to examine their potential impact on the
dependent variable, Consumer Buying Behavior (CBB). Data were collected through a well-designed
structured questionnaire distributed to 180 respondents who displayed a specific interest in luxury fashion
clothing. The data collection process involved emailing the questionnaire to friends and colleagues, and the
responses were systematically gathered and analyzed using the statistical software SPSS. It is important to
note that the sample population of 180 respondents had limited diversity and may not fully represent the entire
population, indicating a scope for further improvement in future research endeavors.
How to Cite
Vimalnath V, Gururaj Phatak, Pushpa Honga, Vishal Kumar R, Varsha Agarwal, & Guruprasad Ramakrishna Naik. (2024). Factors Influencing Consumer Purchasing Behavior Regarding Luxury Brands. SPAST Reports, 1(1). Retrieved from https://spast.org/ojspath/article/view/4784
Article Details
Keywords
Consumer Buying Behavior, Quality, Materialism
References
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India, 14-16 December 2022, pp. 1035-1041, doi:
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for Higher Education," 10th International Conference
on Computing for Sustainable Global Development
(INDIACom), New Delhi, India from 15-17 March
2023, pp. 1277-1281.
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consumption: An emerging market’s perspective.
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900-904. ISSN: 0193-4120.
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Luxury Brands in India. Acta Universitatis Agriculturae
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Impact of Consumer Purchase Behavior Changes on the
Business Model Design of Consumer Services
Companies Over the Course of COVID-19. Front.
Psychol. 13:818845. doi: 10.3389/fpsyg.2022.818845
N Rajput, G Das, K Shivam, CK Nayak, K Gaurav, P
Nagpal (2021), An inclusive systematic investigation of
human resource management practice in harnessing
human capital. Materials Today: Proceedings, 2021,
ISSN 2214-7853,
https://doi.org/10.1016/j.matpr.2021.07.362.
Zhang W, Jin J, Wang A, Ma Q, Yu H. (2019) Consumers'
Implicit Motivation Of Purchasing Luxury Brands: An
EEG Study. Psychology Research and Behavior
Management, 12, 913-929.
Pooja Nagpal., (2022). Organizational Commitment as an
Outcome of Employee Engagement: A Social
Exchange Perceptive using a SEM Model. International
Journal of Biology Pharmacy and Allied Science.
January, Special Issue, 2022, 11(1): 72-86.
https://doi.org/10.31032/IJBPAS/2022/11.1.1008.
Burnasheva, Regina & Gusuh, Yong & Villalobos-Moron,
Katherine. (2019). Factors Affecting Millennials'
Attitudes toward Luxury Fashion Brands: A CrossCultural Study. International Business Research. 12.
10.5539/ibr.v12n6p69.
R. Bhattacharya, Kafila, S. H. Krishna, B. Haralayya, P.
Nagpal and Chitsimran, "Modified Grey Wolf
Optimizer with Sparse Autoencoder for Financial Crisis
Prediction in Small Marginal Firms," 2023 Second
International Conference on Electronics and Renewable
Systems (ICEARS), Tuticorin, India, from 2-4 March
2023, pp. 907-913, doi:
10.1109/ICEARS56392.2023.10085618.
Gokhale, Aishwarya & Veluchamy, Ramar & Veluchamy,
Ramar & Mishra, Abinash. (2021). Factors Influencing
Purchase Decision And Consumer Behavior In Luxury
Cars. 11. 176-186.
BK Kumari, VM Sundari, C Praseeda, P Nagpal, J EP, S
Awasthi (2023), Analytics-Based Performance
Influential Factors Prediction for Sustainable Growth of
Organization, Employee Psychological Engagement,
Work Satisfaction, Training and Development. Journal
for ReAttach Therapy and Developmental Diversities 6
(8s), 76-82
(2021). The psychology of luxury consumption.
Current Opinion in Psychology Volume 39, 82–87.
ISSN 2352-250X,
https://doi.org/10.1016/j.copsyc.2020.07.011.Wiedmann, K. P., Hennigs, N., & Siebels, A. (2009).
Value‐based segmentation of luxury consumption
behavior. Psychology & Marketing, 26(7), 625-651.
Gokhale, Aishwarya & Veluchamy, Ramar & Veluchamy,
Ramar & Mishra, Abinash. (2021). Factors Influencing
Purchase Decision And Consumer Behavior In Luxury
Cars. 11. 176-186.
Bain & Company report -
https://retail.economictimes.indiatimes.com/blog/india
n-luxury-market-in-2023-and-beyond/97915880
G. Gokulkumari, M. Ravichand, P. Nagpal and R. Vij,
"Analyze the political preference of a common man by
using data mining and machine learning," 2023
International Conference on Computer Communication
and Informatics (ICCCI), Coimbatore, India, 2023, pp.
1-5, doi: 10.1109/ICCCI56745.2023.10128472.
Jain, Sheetal. (2020). Role of conspicuous value in luxury
purchase intention. Marketing Intelligence & Planning.
ahead-of-print. 10.1108/MIP-03-2020-0102.
Kristina M Durante, V. G. (2019). Evolution and consumer
behavior. Current Opinion in Psychology, 10, 27-32.
Anurag Shrivastava, S. J. Suji Prasad, Ajay Reddy Yeruva,
P. Mani, Pooja Nagpal & Abhay Chaturvedi (2023):
IoT Based RFID Attendance Monitoring System of
Students using Arduino ESP8266 & Adafruit.io on
Defined Area, Cybernetics and Systems, DOI:
10.1080/01969722.2023.2166243
P. William, A. Shrivastava, H. Chauhan, P. Nagpal, V. K.
T. N and P. Singh, "Framework for Intelligent Smart
City Deployment via Artificial Intelligence Software
Networking," 2022 3rd International Conference on
Intelligent Engineering and Management (ICIEM),
2022, pp. 455-460, doi:
10.1109/ICIEM54221.2022.9853119
Pooja Nagpal & Ravindra. H.V. (2017). Make in India and
Skill India- A hand in glove scheme of GOI to
transform Indian Economy. Acme Intellects.
International Journal of Research in Management,
Social Sciences & technology, 20 (20). 1-14. ISSN -
2320- 2939, Online ISSN 2320-2793.
F. A. Syed, N. Bargavi, A. Sharma, A. Mishra, P. Nagpal
and A. Srivastava, "Recent Management Trends
Involved With the Internet of Things in Indian
Automotive Components Manufacturing Industries,"
2022 5th International Conference on Contemporary
Computing and Informatics (IC3I), Uttar Pradesh,
India, 14-16 December 2022, pp. 1035-1041, doi:
10.1109/IC3I56241.2022.10072565.
S. H. Abbas, S. Sanyal, P. Nagpal, J. Panduro-Ramirez, R.
Singh and S. Pundir. (2023). "An Investigation on a
Blockchain Technology in Smart Certification Model
for Higher Education," 10th International Conference
on Computing for Sustainable Global Development
(INDIACom), New Delhi, India from 15-17 March
2023, pp. 1277-1281.
Shahid, Shadma & Islam, Jamid & Farooqi, Rahela &
Thomas, George. (2021). Affordable luxury
consumption: An emerging market’s perspective.
International Journal of Emerging Markets. ahead-ofprint. 10.1108/IJOEM-01-2021-0144.
Pooja Nagpal., Kiran Kumar., A. C. & Ravindra., H.
V.(2020) .Perceived Organizational Support and
Employee Engagement. Test Engineering and
Management, 83, the Mattingley Publishing Co., Inc.,
900-904. ISSN: 0193-4120.
Kostritsa, Maria & Liebl, Hildegard & Beinhauer, Rupert
& Turčínková, Jana. (2020). Consumer Brand Love for
Luxury Brands in India. Acta Universitatis Agriculturae
et Silviculturae Mendelianae Brunensis. 68. 189-197.
10.11118/actaun202068010189.
Tao H, Sun X, Liu X, Tian J and Zhang D (2022) The
Impact of Consumer Purchase Behavior Changes on the
Business Model Design of Consumer Services
Companies Over the Course of COVID-19. Front.
Psychol. 13:818845. doi: 10.3389/fpsyg.2022.818845
N Rajput, G Das, K Shivam, CK Nayak, K Gaurav, P
Nagpal (2021), An inclusive systematic investigation of
human resource management practice in harnessing
human capital. Materials Today: Proceedings, 2021,
ISSN 2214-7853,
https://doi.org/10.1016/j.matpr.2021.07.362.
Zhang W, Jin J, Wang A, Ma Q, Yu H. (2019) Consumers'
Implicit Motivation Of Purchasing Luxury Brands: An
EEG Study. Psychology Research and Behavior
Management, 12, 913-929.
Pooja Nagpal., (2022). Organizational Commitment as an
Outcome of Employee Engagement: A Social
Exchange Perceptive using a SEM Model. International
Journal of Biology Pharmacy and Allied Science.
January, Special Issue, 2022, 11(1): 72-86.
https://doi.org/10.31032/IJBPAS/2022/11.1.1008.
Burnasheva, Regina & Gusuh, Yong & Villalobos-Moron,
Katherine. (2019). Factors Affecting Millennials'
Attitudes toward Luxury Fashion Brands: A CrossCultural Study. International Business Research. 12.
10.5539/ibr.v12n6p69.
R. Bhattacharya, Kafila, S. H. Krishna, B. Haralayya, P.
Nagpal and Chitsimran, "Modified Grey Wolf
Optimizer with Sparse Autoencoder for Financial Crisis
Prediction in Small Marginal Firms," 2023 Second
International Conference on Electronics and Renewable
Systems (ICEARS), Tuticorin, India, from 2-4 March
2023, pp. 907-913, doi:
10.1109/ICEARS56392.2023.10085618.
Gokhale, Aishwarya & Veluchamy, Ramar & Veluchamy,
Ramar & Mishra, Abinash. (2021). Factors Influencing
Purchase Decision And Consumer Behavior In Luxury
Cars. 11. 176-186.
BK Kumari, VM Sundari, C Praseeda, P Nagpal, J EP, S
Awasthi (2023), Analytics-Based Performance
Influential Factors Prediction for Sustainable Growth of
Organization, Employee Psychological Engagement,
Work Satisfaction, Training and Development. Journal
for ReAttach Therapy and Developmental Diversities 6
(8s), 76-82
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