Role of Financial Literacy in Women’s Household Decision Making

Abstract

Abstract

Women comprise of almost half the population but the percentage of women participants in the capital market is dismal [2]. This paper is an attempt to understand the perception of Indian women towards financial investments. A total of 234 women responded to the survey in an attempt to check whether there is an association between demographic variables like age, educational qualification/work experience and attitude awareness, risk tolerance and savings. The results showed that there does exist an association between age and risk tolerance and also between age and savings[1-4] The women had moderate amount of awareness about the investment avenues while they definitely have a positive attitude towards investing. Most women exhibited a moderate amount of risk tolerance [4-7]. Around 70% women relied on either their spouse or family members/friends to take investment related decisions. The findings are consistent with past research on this subject[8].