AN ANALYSIS OF THE ROLE OF EMOTIONAL INTELLIGENCE IN CORPORATE LEADERSHIP

Abstract

Emotional intelligence, an important aspect of corporate communication is a fact which cannot be ruled out. In today’s corporate world, the success or failure of any company is attached to public perception. A leader is considered to be in an advantageous position if he/she has control over emotions and is kind and considerate towards his/ her team members. Gone are the days when people used be silent spectators and danced to the tune of their leader. There have been so many instances where a company loses out its most efficient employees due to emotional outburst of their leaders. A good leader knows not to react even during adverse situations.Sometimes, emotional intelligence is considered to be more effective than technical skills and cognitive skills, especially regarding social skill, and it is a fact that charismatic leaderships are favoured across cultures.  It can be one of the important traits for a leader in the corporate sector and for organizations seeking to enhance their cross-cultural leadership effectiveness.  The paper is a conceptual work on emotional intelligence as an aspect of leadership in corporate communication and the impact of  emotional intelligence, on various world leaders thereby strengthening the attributes of leadership in corporate communication.